Founder of The Prime Men. Creator behind What The Dude, India's most authentic men's lifestyle channel. 100M+ views, 2Cr+ brand sales in 2025-26, and a community that actually converts.
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Trusted by India's biggest names in grooming, fashion, fitness, fragrance and lifestyle.
23 videos. 10 categories. Real content that drives views, trust, and actual sales.
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IIM Calcutta Alumnus · Founder, The Prime Men · 100M+ Views
I'm Vineet Gaur, India's go-to voice for men who take their style seriously. Before building What The Dude, I worked in corporate leading digital marketing and brand strategy. That background shapes everything: the way I evaluate products, talk to audiences, and build campaigns that actually work.
I'm the founder of The Prime Men, a brand born from quality, substance and zero fluff. I also host Live Grooming, a live series now 50+ episodes deep, running on both Amazon Live and YouTube.
Brands that work with me don't just get a mention. They get access to an audience that listens, trusts, and buys.
Purchase-ready urban Indian men. India's most valuable demographic for lifestyle brands.
Every piece of content I put out falls into a pillar my audience keeps coming back for. Week after week.
Outfit breakdowns, style guides, wardrobe essentials. Teaching Indian men how to dress sharp without overthinking it.
In-depth fragrance reviews, top picks, budget vs. luxury comparisons. The most trusted fragrance voice for Indian men.
Honest product reviews, skincare routines, and grooming hacks that actually work. No gatekeeping.
Supplements, nutrition, lifestyle content. Helping men level up physically, not just aesthetically.
Founder of The Prime Men. Building products for the modern Indian man, from concept to community.
Fast, high-retention short-form content that racks up millions of views and drives real brand recall.
Live Grooming: 50+ episodes live on Amazon Live and YouTube. Real-time product discovery, brand integration, and direct-to-cart conversions. India's longest-running men's grooming live series.
Where I show up every week. Come say hi, subscribe, or just snoop around.
Main channel: men's lifestyle, fashion and honest reviews.
Behind the scenes, travels & day-in-the-life.
Perfume reviews, guides & fragrance culture.
Indian nutrition, fitness & healthy eating.
Personal page: style, opinions and daily life.
Brand page: drops, collabs and men's lifestyle content.
Fragrance drops, reviews & The Prime Men updates.
Got a brand or product you want in front of a highly engaged men's audience? I'm all ears. Fill this out and I'll get back to you within 48 hours.
